We now have the clicks on the page that we would like to analyze (previousPagePath – “/”), that resulted in the click (pageview) to one of our menu pages (PagePath – the page that the user visited after visiting the previous page). This is what the resulting data would look like: Plus, Analytics Canvas can remove any sampling that might be present in your data. This is how the query would look in Analytics Canvas:Īnalytics Canvas connects directly to Google Analytics API and grabs the data for you – all without you writing any code. In our example, we would like to see what links people click on, on the main menu. Optional: if you have a list of the specific links on the page that you would like to track, you can also add a filter for PagePath. Add a filter to only include the page that you are interested in: previousPagePath, exact match, (Note: do not include the domain name such as enter “/” if you are interested in the home page.)Ħ. Set the time period for which you want the data.ĥ. Pick these dimensions: pagePath, previousPagePath.Ĥ. Select a Google Analytics profile and view that contains the data that you would like to access.Ģ. To build this report using Google Analytics API you will need to build the following query:ġ. Getting the data from Google Analytics API By default, the call-outs are also shown. You can select what metric you would like to see in the report and set a threshold for visualizations of the metric – for example, clicks with more than 10%. Let’s take a look at a screenshot of such a report. In-page Analytics allows us to see what users have clicked on. In-Page Analytics Reportīefore we begin, just a quick review of what exactly the In-Page Analytics Report is, and how it is created in Google Analytics. For sites with multiple contact forms analyzing clicks on ‘submit’ buttons could provide more insightful in-page analysis than currently possible in Google Analytics. For example, you can analyze clicks to ‘submit’ buttons on forms using events instead of goal completions. Using our approach you can narrow down to a specific part of the web page (as we will do in the current example).
#Inpage analytics how to
And it is a crucial report for web page optimization and testing.ĭo you want to include In-Page Analytics into your Tableau reports? We are going to show you not only how to recreate this report, but also how to improve it. It is very handy for making a quick visual assessment of how users are interacting with the page. The In-Page Analytics Report provides a valuable visual representation of the performance of a particular web page.